Integrate This
September 14, 2023
So what are we producing? Numinous Realm is birthing an art + fashion brand called Integrate This. We’re taking our research in deep history and pioneering a new design system based on planetary archetypes.
The mission of Integrate This is to enable deep participation with the zeitgeist by bringing the collective unconscious into aesthetic reality. We’ll be launching collections in correlation with planetary movements, introducing a paradigm-shifting concept of archetypal + participatory branding.
We just launched our social media campaign, and our limited edition product will be unveiled at the end of this month.
Take a peek at our brand video:
Check out our website, follow our social media accounts, and subscribe to the e-mail newsletter if you want to stay updated on the launch: https://integratethis.earth/.
Abeer and I are excited to bring the depths of the stars down to the practicality of the streets.
October 3, 2023
Our limited edition product, "Paradigm Crack" has been unveiled and pre-order registration begins October 3, 2023.
This is the first ever piece of clothing designed in conscious participation with real-time planetary alignments and archetypal patterns of history.
The "Paradigm Crack" was inspired by our current planetary alignment between Saturn and Uranus, evoking themes of: structural collapses and paradigm shifts.
Along with our HistoryEngine, we worked with Lucien Dante Lazar to create this design which evokes the zeitgeist.
On that note, I'd like to extend a special offer to my newsletter subscribers.
The first 5 customers (U.S. only) of the "Paradigm Crack" will receive a FREE birth chart reading from me.
Pre-order registration begins October 3, 2023 at 8pm EST.
Perhaps this is a good moment to share the inception story of Integrate This.
It was the spring of 2015 and Abeer was participating in an off-campus graduate class called Nature & Eros, taught by the brilliant and poetic evolutionary cosmologist, Brian Swimme.
I highly recommend watching this short documentary The Journey of the Universe by Brian to get a glimpse into his worldview. I was lucky to have been taught by Brian in his very last class before his retirement in the fall of 2019. Through him, I finally understood the meaning of gravity––the law of attraction, universal eros.
With my two professors (Brian Swimme & Carolyn Cooke) in a 2019 course called Love, Death, and Annihilation in Contemporary Fiction & Cinema.Anyway, back to Abeer's story. Nature & Eros was designed to help students connect to nature on a deep and cosmic level.
During one of the assigned solo nature walks, Abeer found himself standing in front of a large tree. As he maintained his gaze, the tree spoke to him.
In a deep and penetrating voice, the tree said: "integrate this motherfu*ker."
I should share that the name of the university is California Institute of Integral Studies. Thus, the theme of integration is at the heart of a student's educational journey.
So this incident made Abeer question: how do you integrate material reality? Yes, perhaps we can attempt to integrate the realm of energy and spirit––the areas which linger in the mind. But can you integrate matter? The tree was challenging him.
Fast-forward to the spring of 2022. Abeer and I were having a late night creative jam session figuring out how we could bring archetypal cosmology into the larger world through fashion. The experience with the tree came flooding back into his consciousness, and he uttered the words "Integrate This" to me.
Integrate This is the tree for the world––asking each individual, each customer to integrate the vast cosmic mystery that imbues our everyday life.
And perhpas the most paradoxical way to embark on such an endeavor is through the material dimension, through the very material with which we all clothe ourselves.
Our logo is designed as an empty vessel to allow for the multidimensional and multivalent aspect of the Mystery to speak for itself.
So that's the story! It began with a tree.
Abeer and I are thrilled to be launching this brand.
We believe Integrate This is sparking a new movement in fashion: the transition from streetwear to planetarywear.
We deeply appreciate your support and enthusiasm!
October 15, 2023
In the previous issue I shared the story behind Integrate This––the planetarywear brand that Abeer and I recently launched. Today, I'd like to share the history behind our limited edition hoodie "Paradigm Crack".
Let's begin with this short video:
This piece of wearable art came into inception in March 2022. Lucien Dante Lazar, the artist behind Paradigm Crack used our HistoryEngine as inspiration to create a Saturn-Uranus aesthetic.
Here are a few examples of some artifacts that Lucien was inspired by from the HistoryEngine:
1. Russia-Ukraine conflict (at the time the war had just begun)
2. The development of neon light in 1910 by French engineer and inventor, Geroges Claude
3. Isamu Noguchi’s Sesshu (1958)
4. U.S. abandons the gold standard in 1971
5. Bill & Melinda Gates file for divorce in 2021
These are just a few Saturn-Uranus artifacts that were used to inspire Lucien's creation. Perhaps you have already noticed the aesthetic similarities or the unconscious patterns that tie all these artifacts together. If not, I'll give you a hint: Saturn symbolizes structure, while Uranus signifies freedom. 1., 4., and 5. show how the reign of structure (Saturn) can come to a surprising (Uranus) end. 2. and 3. show how practicality (Saturn) and innovation (Uranus) can be merged.
Aesthetically, Saturn-Uranus evokes the feeling of a crack. The crack indicates that what was solid and unchanging (Saturn) is being touched by an electric need for something new (Uranus). Light can come through a crack that otherwise would have been closed.
In order to showcase two major themes of Saturn-Uranus (structural collapses and paradigm shifts), we honed into two historical artifacts: the crash of Wall Street in 1929 and the fall of the Berlin Wall in 1989.
In the video, the first scene symbolizes the beginning of the Great Depression with the collapse of banks, and the second scene symbolizes the ending of the Soviet Union with a paradigm shift in geopolitics.
We chose these two events because 1) the Russia-Ukraine war had just begun, and it seemed deeply synchronistic that during a previous Saturn-Uranus cycle, the Soviet Union collapsed; and 2) we were anticipating a financial crisis as it is often the case that major Saturn-Uranus alignments trigger such events (2007-2012: housing market crash; 1998-2001: dot-come bubble burst; 1985-1990: Black Monday in 1987; 1635-1639: Tulip Mania collapse in 1637), so it seemed fitting to capture the feeling of the 1929 Wall Street collapse. Lo and behold, the entire crypto market collapsed a couple of months after we created this work.
We were also astounded to discover this cover of The Economist a year after "Paradigm Crack" came into inception:
Can you see the underlying aesthetic theme?
"Paradigm Crack" is both a participatory and a predictive piece of wearable art.
We are only selling 50 hoodies.
"Paradigm Crack" is your golden ticket into the new world––the Age of Enchantment.
Consider owning a piece of history today.
October 30, 2023
Abeer and I are in a deep learning cycle with Integrate This. We've made mistakes and will continue to do so, but the beauty of it all is that we're integrating the feedback and moving forward with important lessons. Currently, we're in the midst of creating new social media ads (follow our Instagram to be in the loop), conducting customer interviews, re-strategizing our marketing campaign, rebuilding our website, and planning out our next collection for the Jupiter-Uranus transit.
Living in New York while launching this business has been phenomenal for us. As mentioned in earlier issues of the newsletter, Integrate This came into inception in the Spring of 2022 while we were still living in a tiny beach town in Northern California called Santa Cruz. The energy there was slow and relaxed, and so was the energy of our venture. The moment we moved to NYC, everything shifted and a tremendous amount of momentum was gained. From attending fashion shows to directing late-night photo shoots in Times Square, we've wholeheartedly jumped into the relentless spirit of this remarkable city. The more we create, the more we realize that a build in public approach is the way forward for Integrate This. So stay tuned!
Our limited edition hoodie Paradigm Crack will be available to pre-order until November 15th, and only 50 pieces will ever be sold. Join us at the forefront of a cosmological revolution.
November 14, 2023
Our website has gone through a major upgrade so please give it a peek, especially the “Our Story” page which Abeer beautifully wrote:
As marketing and advertising become a major part of our business, filming, directing, acting, and video editing will take on a new spark.
Here's a video that Abeer directed and edited of me modeling our Paradigm Crack hoodie: https://youtube.com/shorts/dn9VUQq80ac?si=v_kkzMIfAd4nGnJl
And one of me behind the lens: https://youtube.com/shorts/zJpqevhCKLc?si=0CvAjg2BtpFFcWDG
Paradigm Crack will no longer be available after November 30th. It's a gorgeous heavyweight hoodie designed in conscious participation with the Saturn-Uranus alignment, symbolizing the relationship between the old and the new; tradition and innovation. The next Saturn-Uranus transit will begin in 2030––Paradigm Crack hoodie will definitely want to be worn then!
We are also in the midst of designing our next collection for the Jupiter-Uranus world transit we'll all be experiencing for the majority of 2024.
Jupiter-Uranus periods are about reaching new heights: the quantum revolution in 1927, the grand opening of Disneyland in 1955, the Moon landing in 1969, and the release of Instagram in 2010. These are just a few examples that express this planetary combination.
Jupiter symbolizes growth, culture, and optimism, while Uranus symbolizes freedom, innovation, and brilliance. When these two archetypes are combined, our individual and collective psyche can experience: creative breakthroughs, suddenly broadened horizons, the desire for instant wealth, and the drive for excessive change.
I'm personally excited for this collective embrace. It is evident that the Saturn-Uranus transit is still quite intense as the Israel-Hamas war continues. You can read how this conflict has unfolded over previous Saturn-Uranus cycles in a previous issue. Hopefully, the entire Earth community can enter into the vibrancy of the Jupiter-Uranus alignment with deep peace.
November 27, 2025
Our launch collection is coming to an end on Thursday, November 30th. There is less than 24 hours left to purchase the Paradigm Crack Founder's Hoodie with a 15% Black Friday discount (code: THANKS23) and 4 days left to pre-order this piece of wearable art history.
We are also selling an Integrate This Starter Pack which includes two 3x3 stickers:
Paradigm Crack sticker born of the SATURN-URANUS transit with artwork designed by Lucien Dante Lazar
Holographic Integrate This logo sticker
If you want to dip your toes in the waters of Integrate This, then this Starter Pack is perfect for you!
